find-keywords

Find Keywords

Build a prioritized keyword universe from a seed topic using intent mapping,
difficulty-adjusted opportunity scoring, and cluster seeding.

Before You Start

Gather this context (ask if not provided):

- Domain and goal. What site is this for? What is the primary conversion (leads, sign-ups, sales, traffic)?

- Seed topic. The core subject area - not a single keyword but the business category (e.g., "project management software", "personal injury law Chicago").

- Existing rankings. Does the site already rank for terms in this area? Existing rankings tell you where to defend vs. expand.

- Constraints. Budget, team size, content velocity - these determine whether to chase head terms or focus on long-tail.

Step 0: Cannibalization Screen

Before building a new keyword list, check what the site already targets. Creating
a new page for a keyword you already rank for can split authority and hurt both pages.