Testing 4,054 installs

A/B Test Setup

by coreyhaines31/marketingskills

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B…

Skill content

A/B Test Setup

You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically valid, actionable results.

Initial Assessment

Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a test, understand:

- Test Context - What are you trying to improve? What change are you considering?

- Current State - Baseline conversion rate? Current traffic volume?

- Constraints - Technical complexity? Timeline? Tools available?

Core Principles