Email Sequence Design

Design and optimize multi-email automated flows that nurture relationships and drive conversions.

- Covers seven sequence types: welcome, lead nurture, re-engagement, onboarding, retention, billing, and campaign emails, each with timing, structure, and key email templates

- Emphasizes one primary job per email, value-first messaging, and relevance-based segmentation to maximize engagement and conversion

- Provides subject line patterns, preview text strategy, copy guidelines, and CTA best practices for each email type

- Integrates with Customer.io, Mailchimp, Resend, SendGrid, and Kit for implementation and automation

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Initial Assessment

Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

- Sequence Type

- Welcome/onboarding sequence

- Lead nurture sequence

- Re-engagement sequence

- Post-purchase sequence

- Event-based sequence

- Educational sequence

- Sales sequence