Design 4,247 installs

Email Sequence Design

by coreyhaines31/marketingskills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions…

Skill content

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Initial Assessment

Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

- Sequence Type

- Welcome/onboarding sequence

- Lead nurture sequence

- Re-engagement sequence

- Post-purchase sequence

- Event-based sequence

- Educational sequence

- Sales sequence