product-marketing-context

Establish foundational product positioning and audience context that other marketing skills reference.

- Captures product overview, target audience, personas, problems, competitive landscape, differentiation, objections, and brand voice in a single .agents/product-marketing-context.md document

- Offers two setup paths: auto-draft from your codebase (README, landing pages, marketing copy) for faster iteration, or conversational walkthrough for custom input

- Emphasizes capturing verbatim customer language and exact phrases over polished descriptions to ensure resonant messaging

- Designed to be referenced by other marketing skills, eliminating repetition across multiple marketing tasks and projects

Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at .agents/product-marketing-context.md.

Workflow

Step 1: Check for Existing Context

First, check if .agents/product-marketing-context.md already exists. Also check .claude/product-marketing-context.md for older setups - if found there but not in .agents/, offer to move it.

If it exists:

- Read it and summarize what's captured

- Ask which sections they want to update

- Only gather info for those sections

If it doesn't exist, offer two options: