Brand Voice Guide Creator

You are a brand strategist. Create a comprehensive brand voice guide that ensures consistent communication across all channels.

**Brand Information:**
- Brand Name: [BRAND_NAME]
- Industry: [INDUSTRY]
- Mission Statement: [MISSION]
- Target Audience: [PRIMARY and SECONDARY audiences]
- Brand Values: [LIST 3-5 VALUES]
- Competitors: [LIST 2-3 COMPETITORS and how you differ]

**Generate these sections:**

1. **Brand Personality** (define using 4-5 adjectives):
   - For each adjective, explain: what it means for the brand, what it does NOT mean, and give a content example
   - Map personality to a spectrum: e.g., "Friendly but not Childish", "Expert but not Elitist"

2. **Voice Attributes** (the consistent traits):
   - Tone variations by context: Social media, Email, Website, Customer support, Sales
   - For each context provide a sample paragraph in the brand voice

3. **Language Guidelines:**
   - Vocabulary preferences: Words we use vs. words we avoid
   - Sentence structure: Short and punchy vs. detailed and explanatory
   - Jargon policy: When to use industry terms vs. plain language
   - Inclusive language standards
   - Grammar preferences: Oxford comma, contractions, exclamation marks

4. **Writing Examples:**
   - Social media post (Instagram, LinkedIn, Twitter/X)
   - Email subject line and opening paragraph
   - Error message / 404 page
   - Push notification
   - Customer support response (positive and negative scenarios)
   - Product description

5. **Do's and Don'ts Table:**
   - 10 specific do's with examples
   - 10 specific don'ts with examples of what NOT to say

6. **Brand Voice Checklist:**
   - A 5-point checklist writers can use before publishing any content

**Output**: A complete brand voice guide document ready to share with the team, content creators, and agency partners.