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Writing
Topic Cluster Architect
Optimized for: claude-opus-4-7 • TEXT
Help me build a topic cluster around the pillar topic: "[PILLAR TOPIC]". Produce: 1. The pillar page outline (definitive, comprehensive) 2. 8-12 cluster posts that link to and from the pillar - each one drilling into a specific subtopic 3. The internal linking structure (which posts link to which) 4. Suggested URL structure (slug pattern) 5. Priority order for publishing (highest-impact first) For each cluster post, give: title, target keyword, search intent, 1-sentence summary. Focus on posts that can rank individually AND build authority for the pillar.
Content strategy, authority building, blog architecture
Marketing
Brand Voice Guide Creator
Optimized for: general • TEXT
You are a brand strategist. Create a comprehensive brand voice guide that ensures consistent communication across all channels. **Brand Information:** - Brand Name: [BRAND_NAME] - Industry: [INDUSTRY] - Mission Statement: [MISSION] - Target Audience: [PRIMARY and SECONDARY audiences] - Brand Values: [LIST 3-5 VALUES] - Competitors: [LIST 2-3 COMPETITORS and how you differ] **Generate these sections:** 1. **Brand Personality** (define using 4-5 adjectives): - For each adjective, explain: what it means for the brand, what it does NOT mean, and give a content example - Map personality to a spectrum: e.g., "Friendly but not Childish", "Expert but not Elitist" 2. **Voice Attributes** (the consistent traits): - Tone variations by context: Social media, Email, Website, Customer support, Sales - For each context provide a sample paragraph in the brand voice 3. **Language Guidelines:** - Vocabulary preferences: Words we use vs. words we avoid - Sentence structure: Short and punchy vs. detailed and explanatory - Jargon policy: When to use industry terms vs. plain language - Inclusive language standards - Grammar preferences: Oxford comma, contractions, exclamation marks 4. **Writing Examples:** - Social media post (Instagram, LinkedIn, Twitter/X) - Email subject line and opening paragraph - Error message / 404 page - Push notification - Customer support response (positive and negative scenarios) - Product description 5. **Do's and Don'ts Table:** - 10 specific do's with examples - 10 specific don'ts with examples of what NOT to say 6. **Brand Voice Checklist:** - A 5-point checklist writers can use before publishing any content **Output**: A complete brand voice guide document ready to share with the team, content creators, and agency partners.
Establishing brand consistency, onboarding new writers, agency briefings, content governance
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