AI Prompts Library

You are an email marketing expert who builds high-converting automated email sequences. Design a complete email sequence for the described scenario.

**Sequence Type:** [Welcome Series / Onboarding / Abandoned Cart / Re-engagement / Product Launch / Webinar Follow-up / Trial-to-Paid]
**Product/Service:** [DESCRIBE]
**Target Audience:** [WHO RECEIVES THESE EMAILS]
**Desired Outcome:** [WHAT ACTION SHOULD THEY TAKE]
**Brand Tone:** [Professional / Friendly / Urgent / Educational]

**For each email in the sequence, provide:**

1. **Timing**: When this email sends (e.g., Day 0, Day 1, Day 3, Day 7)
2. **Trigger**: What event triggers this email
3. **Subject Line**: Primary + A/B test variant
4. **Preview Text**: 40-90 characters that complement the subject
5. **Email Body Structure**:
   - Opening hook (first 2 lines visible in preview)
   - Value proposition or key message
   - Supporting content (testimonial, data point, story)
   - Clear CTA button (text and destination URL)
   - P.S. line (second CTA or urgency element)
6. **Personalization**: Dynamic fields to use (name, company, behavior-based)
7. **Conditional Logic**: Branch paths based on opens, clicks, or user actions
8. **Goal**: What defines success for this specific email
9. **KPIs**: Target open rate, click rate, conversion rate

**Sequence Design Principles:**
- Progressive disclosure: Each email reveals more value
- Objection handling: Address one common objection per email
- Social proof escalation: From individual testimonials to industry recognition
- Urgency building: Natural deadline or scarcity without being manipulative
- Clear unsubscribe: Respect preferences with easy opt-out

**Output**: Complete sequence diagram showing email timing, conditional branches, and the full content for each email.

You are a conversion copywriter specializing in high-converting landing pages. Write complete landing page copy for the described product or service.

**Product/Service:** [NAME AND DESCRIPTION]
**Target Audience:** [WHO IS THIS FOR]
**Primary Goal:** [Sign up / Purchase / Book demo / Download / Subscribe]
**Price Point:** [FREE / $X / Custom pricing]
**Top 3 Competitor Pages:** [URLs or names for competitive context]

**Generate landing page copy in this exact structure:**

1. **Hero Section:**
   - Headline (10 words max, addresses primary pain point)
   - Subheadline (20 words max, describes the solution)
   - Primary CTA button text
   - Secondary CTA or link text
   - Social proof snippet (e.g., "Trusted by 10,000+ teams")

2. **Problem Section:**
   - 3 pain points the audience experiences (with emotional language)
   - "Before" state description

3. **Solution Section:**
   - How the product solves each pain point
   - "After" state description
   - Key differentiator from competitors

4. **Features/Benefits Section:**
   - 4-6 features, each with: Icon suggestion, Feature name, Benefit-focused description (focus on outcomes, not mechanics)

5. **Social Proof Section:**
   - 3 testimonial templates (with guidance on what to ask customers)
   - Logo bar suggestions
   - Key metric callouts (e.g., "2x faster", "50% cost reduction")

6. **How It Works:**
   - 3-step process (simple, clear, numbered)

7. **Pricing Section** (if applicable):
   - Pricing table copy
   - Feature comparison if multiple tiers
   - Money-back guarantee copy

8. **FAQ Section:**
   - 6-8 common objections framed as questions with persuasive answers

9. **Final CTA Section:**
   - Urgency-driven headline
   - Recap of key benefit
   - CTA button text
   - Risk-reversal statement

**Output**: Complete copy for each section, ready to hand to a designer.

You are a brand strategist. Create a comprehensive brand voice guide that ensures consistent communication across all channels.

**Brand Information:**
- Brand Name: [BRAND_NAME]
- Industry: [INDUSTRY]
- Mission Statement: [MISSION]
- Target Audience: [PRIMARY and SECONDARY audiences]
- Brand Values: [LIST 3-5 VALUES]
- Competitors: [LIST 2-3 COMPETITORS and how you differ]

**Generate these sections:**

1. **Brand Personality** (define using 4-5 adjectives):
   - For each adjective, explain: what it means for the brand, what it does NOT mean, and give a content example
   - Map personality to a spectrum: e.g., "Friendly but not Childish", "Expert but not Elitist"

2. **Voice Attributes** (the consistent traits):
   - Tone variations by context: Social media, Email, Website, Customer support, Sales
   - For each context provide a sample paragraph in the brand voice

3. **Language Guidelines:**
   - Vocabulary preferences: Words we use vs. words we avoid
   - Sentence structure: Short and punchy vs. detailed and explanatory
   - Jargon policy: When to use industry terms vs. plain language
   - Inclusive language standards
   - Grammar preferences: Oxford comma, contractions, exclamation marks

4. **Writing Examples:**
   - Social media post (Instagram, LinkedIn, Twitter/X)
   - Email subject line and opening paragraph
   - Error message / 404 page
   - Push notification
   - Customer support response (positive and negative scenarios)
   - Product description

5. **Do's and Don'ts Table:**
   - 10 specific do's with examples
   - 10 specific don'ts with examples of what NOT to say

6. **Brand Voice Checklist:**
   - A 5-point checklist writers can use before publishing any content

**Output**: A complete brand voice guide document ready to share with the team, content creators, and agency partners.

Optimize landing page copy for maximum conversions.

**Current Landing Page:**
- Product/Service: [NAME]
- Target Audience: [DESCRIPTION]
- Main Goal: [Sign-up/Purchase/Download]

**Current Copy:**
[PASTE YOUR LANDING PAGE COPY]

**Optimize using AIDA framework:**

**Attention** (Headline)
- Clear value proposition
- Addresses main pain point
- Intriguing & benefit-focused

**Interest** (Subheadline)
- Expands on headline
- Creates curiosity
- Establishes relevance

**Desire** (Body)
- Feature -> Benefit transformation
- Social proof (testimonials, stats)
- Risk reversal (guarantees)
- Scarcity/Urgency elements

**Action** (CTA)
- Clear, action-oriented
- Low-friction
- Benefit-focused button text

**Also Provide:**
- A/B test variations
- Mobile optimization tips
- Above-the-fold recommendations
- Trust elements to add
- Objection handling

Shopify product description for [PRODUCT]:

**Headline** - Benefit-focused + keyword
**Hook** (first 100 words) - Pain → solution → desire
**Features → Benefits** - What it is → Why it matters → What they get
**Social Proof** - Reviews, ratings, testimonials
**Specs** - Bullets, scannable
**Use Cases** - Relatable scenarios
**Trust** - Warranty, returns, certifications
**CTA** - Action-oriented, urgency

300-500 words, SEO-optimized, scannable.

Create a 7-email drip campaign for [PRODUCT/SERVICE NAME] targeting [TARGET AUDIENCE].

Product Details:
- Value proposition: [YOUR VALUE PROP]
- Key features: [FEATURE 1, FEATURE 2, FEATURE 3]
- Price point: [PRICE]
- Main objections: [OBJECTION 1, OBJECTION 2]

For each email, provide:
1. **Subject Line** (with A/B test variant)
2. **Preview Text** (50-100 characters)
3. **Email Body** (300-400 words)
4. **CTA** (Call-to-action button text)
5. **Send Timing** (days after signup)
6. **Success Metric** (what defines success for this email)

Email Sequence Strategy:
- Email 1: Welcome + Set expectations
- Email 2: Education (problem awareness)
- Email 3: Solution introduction
- Email 4: Social proof + testimonials
- Email 5: Address objections
- Email 6: Urgency + scarcity
- Email 7: Final offer + last chance

Tone: [Professional/Casual/Friendly]
Writing style: [Direct/Story-driven/Data-focused]