Crisis Communication Response Plan

Crisis plan for [SCENARIO]:

**Phase 1 (0-2h)**: Assess, assemble team, holding statement
**Phase 2 (2-24h)**: Full statement, stakeholder comms, media response
**Phase 3 (24h+)**: Updates, action plan, reputation rebuilding

**Templates**: Holding statement, full statement, social responses
**Team**: Spokesperson, legal, PR, social media manager
**Channels**: Press release, website, email, social, internal

Empathetic, transparent, action-oriented.