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Marketing

Press Release Draft

Optimized for: claude-opus-4-7 • TEXT
Write a press release announcing [ANNOUNCEMENT].

Key facts: [WHAT, WHEN, WHO, WHY IT MATTERS]
Spokesperson quote attribution: [NAME + TITLE]
Target media: [BUSINESS / TECH / VERTICAL TRADE]

Follow standard press release format:
- Headline (clear, factual, no clickbait)
- Subhead (one sentence amplifying)
- Dateline
- Lead paragraph answering 5W's
- Quote from spokesperson with substance (not corporate fluff)
- Background context (one paragraph)
- About paragraph (one paragraph)
- Media contact info

Keep total under 400 words. Avoid superlatives unless they're true and provable.

Product launches, funding announcements, partnerships

Writing

Press Release Writer (AP Style)

Optimized for: general • TEXT
Write press release:

**HEADLINE** - Benefit-focused, includes key news
**SUBHEAD** - Expand on headline
**DATELINE** - [CITY, STATE] – [DATE]
**LEAD** - Who, what, when, where, why in 2-3 sentences
**BODY** - Context, details, impact (3-4 paragraphs)
**QUOTE** - "[Compelling quote]" – [Name, Title]
**BOILERPLATE** - About [Company] (2-3 sentences)
**CONTACT** - [Media contact info]

AP Style, 400-500 words, newsworthy angle.

Media outreach, announcements, PR campaigns

Business

Crisis Communication Response Plan

Optimized for: general • TEXT
Crisis plan for [SCENARIO]:

**Phase 1 (0-2h)**: Assess, assemble team, holding statement
**Phase 2 (2-24h)**: Full statement, stakeholder comms, media response
**Phase 3 (24h+)**: Updates, action plan, reputation rebuilding

**Templates**: Holding statement, full statement, social responses
**Team**: Spokesperson, legal, PR, social media manager
**Channels**: Press release, website, email, social, internal

Empathetic, transparent, action-oriented.

Crisis management, corporate communications

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