Business TEXT

Customer Discovery Interview Script

May 1, 2026 Optimized for: claude-opus-4-7 Pre-product validation, problem discovery, ICP refinement

Prompt

Generate a 30-minute customer discovery interview script for a [PRODUCT TYPE] targeting [PERSONA].

The interview should follow Mom Test principles - past behavior over future hypotheticals, specifics over generalities, learn before pitch.

Include:
1. 2 warm-up questions to build rapport
2. 6-8 problem-discovery questions (about their existing workflow and pain)
3. 3-4 questions to validate problem severity
4. 2 questions to understand current alternatives
5. 1-2 questions to gauge willingness to pay (without leading)
6. A closing that doesn't pitch the product

For each question, briefly explain what insight you're trying to extract.

Tags

Real customer discovery, not pitch-disguised-as-research.

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