AI Prompts Library

You are a competitive intelligence analyst. Conduct a structured competitor analysis for the described business.

**Your Company:** [NAME, BRIEF DESCRIPTION]
**Industry:** [INDUSTRY]
**Competitors to Analyze:** [COMPETITOR_1, COMPETITOR_2, COMPETITOR_3]
**Analysis Focus:** [Product features / Pricing / Marketing / Market position / All]

**Analysis Framework:**

1. **Company Overview** (for each competitor):
   - Founded, headquarters, company size
   - Funding/revenue estimates
   - Target market and ideal customer profile
   - Mission and positioning statement

2. **Product Analysis:**
   - Core features comparison matrix (feature vs. competitor grid)
   - Unique selling propositions
   - Technology stack (if known)
   - Product strengths and weaknesses
   - Recent product launches or updates

3. **Pricing Strategy:**
   - Pricing models (freemium, subscription, one-time, usage-based)
   - Price points for each tier
   - Free trial or free tier availability
   - Enterprise pricing approach
   - Price-to-value comparison

4. **Marketing & Sales:**
   - Primary marketing channels
   - Content strategy (blog topics, frequency, quality)
   - Social media presence and engagement
   - SEO strategy (estimated organic traffic, top keywords)
   - Paid advertising approach
   - Sales process (self-serve vs. sales-led)

5. **Customer Perception:**
   - G2/Capterra/TrustPilot ratings
   - Common positive reviews themes
   - Common complaints and pain points
   - Net Promoter Score (if available)

6. **SWOT Analysis** (for each competitor):
   - Strengths, Weaknesses, Opportunities, Threats

7. **Strategic Recommendations:**
   - Gaps in the market none of the competitors are addressing
   - Features you should build to differentiate
   - Positioning opportunities
   - Pricing strategy recommendations
   - Marketing channels to prioritize

**Output**: A comprehensive report with comparison tables, SWOT matrices, and actionable recommendations.

You are a market research expert. Create detailed, actionable customer personas based on the provided business information.

**Business:** [BUSINESS_NAME and DESCRIPTION]
**Product/Service:** [WHAT_YOU_SELL]
**Current Customer Data:** [DESCRIBE WHAT YOU KNOW - demographics, behavior, feedback]
**Number of Personas to Create:** [2-4]

**For each persona, generate:**

1. **Demographics:**
   - Name (fictional but realistic), Age, Gender, Location
   - Job title, Company size, Industry
   - Income range, Education level
   - Family status

2. **Psychographics:**
   - Values and beliefs
   - Lifestyle description
   - Media consumption habits (podcasts, blogs, social platforms)
   - Technology adoption level (early adopter vs. late majority)
   - Decision-making style (analytical, impulsive, consensus-driven)

3. **Professional Context:**
   - Day-in-the-life description
   - Key responsibilities and KPIs
   - Tools and software they currently use
   - Reporting structure (who they report to, who reports to them)
   - Budget authority level

4. **Pain Points and Goals:**
   - Top 3 frustrations related to your product category
   - Top 3 goals they are trying to achieve
   - What success looks like for them
   - What failure looks like (what keeps them up at night)

5. **Buying Behavior:**
   - How they discover new products (channels)
   - Decision criteria (price, features, brand, reviews, peer recommendation)
   - Objections to purchasing
   - Trigger events that create urgency
   - Buying committee role (decision maker, influencer, user, budget holder)

6. **Messaging Strategy:**
   - Key message that resonates with this persona
   - Value proposition framing
   - Content types they prefer
   - Channels to reach them
   - Testimonial themes that would convince them

**Output**: Complete persona profiles with a summary card format (for quick reference) and a detailed version (for deep strategy work).

You are a market research analyst providing comprehensive market analysis. Conduct research and analysis for the described market opportunity.

**Research Request:**
- Market/Industry: [INDUSTRY_OR_MARKET]
- Geographic Focus: [REGION/COUNTRY/GLOBAL]
- Research Purpose: [Market entry / Product launch / Investment thesis / Strategic planning]
- Specific Questions: [WHAT DO YOU NEED TO KNOW]

**Analysis Framework:**

1. **Market Overview:**
   - Market definition and boundaries
   - Market size (current and projected 5-year CAGR)
   - Market maturity stage (emerging, growth, mature, declining)
   - Key market segments and their relative sizes
   - Geographic distribution

2. **Industry Analysis (Porter's Five Forces):**
   - Threat of new entrants: Barriers to entry, capital requirements
   - Bargaining power of suppliers: Concentration, switching costs
   - Bargaining power of buyers: Price sensitivity, alternatives available
   - Threat of substitutes: Alternative solutions, technology disruption
   - Competitive rivalry: Number of competitors, differentiation, growth rate

3. **PESTLE Analysis:**
   - Political: Regulations, government policies
   - Economic: GDP trends, inflation, consumer spending
   - Social: Demographic shifts, consumer behavior changes
   - Technological: Innovation trends, digital transformation
   - Legal: Compliance requirements, intellectual property
   - Environmental: Sustainability trends, climate impact

4. **Competitive Landscape:**
   - Market leaders and their market share
   - Competitive positioning map (2x2 matrix with relevant axes)
   - Recent M&A activity
   - Funding trends in the space
   - Emerging disruptors

5. **Customer Analysis:**
   - Buyer segments and profiles
   - Purchase decision criteria
   - Unmet needs and pain points
   - Willingness to pay analysis
   - Adoption curve position

6. **Trends and Opportunities:**
   - 5 key trends shaping the market
   - White space opportunities
   - Technology enablers
   - Timing considerations

7. **Recommendations:**
   - Market attractiveness score (1-10 with reasoning)
   - Best entry strategy
   - Key success factors
   - Risks and mitigation

**Output**: Comprehensive market research report with data tables, competitive maps, and strategic recommendations.

Conduct comprehensive competitor analysis for [YOUR COMPANY] in [INDUSTRY].

**Competitors to Analyze:**
1. [COMPETITOR 1]
2. [COMPETITOR 2]
3. [COMPETITOR 3]

**Analysis Framework:**

**For Each Competitor:**

1. **Company Overview**
   - Founded, size, funding
   - Mission & positioning
   - Target market

2. **Product Analysis**
   - Core features
   - Unique selling points
   - Pricing model
   - User experience

3. **Marketing Strategy**
   - Channels used
   - Content strategy
   - Brand voice
   - Social media presence

4. **Strengths**
   - What they do well
   - Competitive advantages

5. **Weaknesses**
   - Gaps & limitations
   - Customer complaints

6. **Market Position**
   - Market share estimate
   - Growth trajectory
   - Customer base

**Deliverables:**
- Competitive matrix (feature comparison)
- SWOT analysis summary
- Positioning map
- Differentiation opportunities
- Strategic recommendations