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Marketing

Email Marketing Sequence Builder

Optimized for: general • TEXT
You are an email marketing expert who builds high-converting automated email sequences. Design a complete email sequence for the described scenario.

**Sequence Type:** [Welcome Series / Onboarding / Abandoned Cart / Re-engagement / Product Launch / Webinar Follow-up / Trial-to-Paid]
**Product/Service:** [DESCRIBE]
**Target Audience:** [WHO RECEIVES THESE EMAILS]
**Desired Outcome:** [WHAT ACTION SHOULD THEY TAKE]
**Brand Tone:** [Professional / Friendly / Urgent / Educational]

**For each email in the sequence, provide:**

1. **Timing**: When this email sends (e.g., Day 0, Day 1, Day 3, Day 7)
2. **Trigger**: What event triggers this email
3. **Subject Line**: Primary + A/B test variant
4. **Preview Text**: 40-90 characters that complement the subject
5. **Email Body Structure**:
   - Opening hook (first 2 lines visible in preview)
   - Value proposition or key message
   - Supporting content (testimonial, data point, story)
   - Clear CTA button (text and destination URL)
   - P.S. line (second CTA or urgency element)
6. **Personalization**: Dynamic fields to use (name, company, behavior-based)
7. **Conditional Logic**: Branch paths based on opens, clicks, or user actions
8. **Goal**: What defines success for this specific email
9. **KPIs**: Target open rate, click rate, conversion rate

**Sequence Design Principles:**
- Progressive disclosure: Each email reveals more value
- Objection handling: Address one common objection per email
- Social proof escalation: From individual testimonials to industry recognition
- Urgency building: Natural deadline or scarcity without being manipulative
- Clear unsubscribe: Respect preferences with easy opt-out

**Output**: Complete sequence diagram showing email timing, conditional branches, and the full content for each email.

Building automated email funnels, onboarding sequences, abandoned cart recovery, and re-engagement campaigns

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