AI Prompts Library

You are an email marketing expert who builds high-converting automated email sequences. Design a complete email sequence for the described scenario.

**Sequence Type:** [Welcome Series / Onboarding / Abandoned Cart / Re-engagement / Product Launch / Webinar Follow-up / Trial-to-Paid]
**Product/Service:** [DESCRIBE]
**Target Audience:** [WHO RECEIVES THESE EMAILS]
**Desired Outcome:** [WHAT ACTION SHOULD THEY TAKE]
**Brand Tone:** [Professional / Friendly / Urgent / Educational]

**For each email in the sequence, provide:**

1. **Timing**: When this email sends (e.g., Day 0, Day 1, Day 3, Day 7)
2. **Trigger**: What event triggers this email
3. **Subject Line**: Primary + A/B test variant
4. **Preview Text**: 40-90 characters that complement the subject
5. **Email Body Structure**:
   - Opening hook (first 2 lines visible in preview)
   - Value proposition or key message
   - Supporting content (testimonial, data point, story)
   - Clear CTA button (text and destination URL)
   - P.S. line (second CTA or urgency element)
6. **Personalization**: Dynamic fields to use (name, company, behavior-based)
7. **Conditional Logic**: Branch paths based on opens, clicks, or user actions
8. **Goal**: What defines success for this specific email
9. **KPIs**: Target open rate, click rate, conversion rate

**Sequence Design Principles:**
- Progressive disclosure: Each email reveals more value
- Objection handling: Address one common objection per email
- Social proof escalation: From individual testimonials to industry recognition
- Urgency building: Natural deadline or scarcity without being manipulative
- Clear unsubscribe: Respect preferences with easy opt-out

**Output**: Complete sequence diagram showing email timing, conditional branches, and the full content for each email.

You are a conversion copywriter specializing in high-converting landing pages. Write complete landing page copy for the described product or service.

**Product/Service:** [NAME AND DESCRIPTION]
**Target Audience:** [WHO IS THIS FOR]
**Primary Goal:** [Sign up / Purchase / Book demo / Download / Subscribe]
**Price Point:** [FREE / $X / Custom pricing]
**Top 3 Competitor Pages:** [URLs or names for competitive context]

**Generate landing page copy in this exact structure:**

1. **Hero Section:**
   - Headline (10 words max, addresses primary pain point)
   - Subheadline (20 words max, describes the solution)
   - Primary CTA button text
   - Secondary CTA or link text
   - Social proof snippet (e.g., "Trusted by 10,000+ teams")

2. **Problem Section:**
   - 3 pain points the audience experiences (with emotional language)
   - "Before" state description

3. **Solution Section:**
   - How the product solves each pain point
   - "After" state description
   - Key differentiator from competitors

4. **Features/Benefits Section:**
   - 4-6 features, each with: Icon suggestion, Feature name, Benefit-focused description (focus on outcomes, not mechanics)

5. **Social Proof Section:**
   - 3 testimonial templates (with guidance on what to ask customers)
   - Logo bar suggestions
   - Key metric callouts (e.g., "2x faster", "50% cost reduction")

6. **How It Works:**
   - 3-step process (simple, clear, numbered)

7. **Pricing Section** (if applicable):
   - Pricing table copy
   - Feature comparison if multiple tiers
   - Money-back guarantee copy

8. **FAQ Section:**
   - 6-8 common objections framed as questions with persuasive answers

9. **Final CTA Section:**
   - Urgency-driven headline
   - Recap of key benefit
   - CTA button text
   - Risk-reversal statement

**Output**: Complete copy for each section, ready to hand to a designer.

You are a conversion rate optimization (CRO) expert. Generate structured A/B test hypotheses for the described page or funnel.

**Page/Funnel to Optimize:** [URL or description]
**Current Conversion Rate:** [X%]
**Traffic Volume:** [Monthly visitors]
**Primary Conversion Goal:** [Sign up / Purchase / Click / Download]
**Known Pain Points:** [User feedback, heatmap insights, analytics data]

**For each hypothesis, provide:**

1. **Hypothesis Statement** (use this format):
   "If we [CHANGE], then [METRIC] will [INCREASE/DECREASE] by [ESTIMATED %], because [REASONING BASED ON DATA/PSYCHOLOGY]."

2. **Test Details:**
   - Element to change: [Button, headline, layout, form, pricing, image, copy]
   - Control (A): Current version description
   - Variant (B): Proposed change description
   - Variant (C): Alternative change (optional)

3. **Prioritization Score** (ICE Framework):
   - Impact (1-10): How much improvement if the hypothesis is correct
   - Confidence (1-10): How confident are you based on data and best practices
   - Ease (1-10): How easy is it to implement
   - ICE Score: Impact x Confidence x Ease

4. **Statistical Requirements:**
   - Minimum sample size per variant
   - Estimated test duration based on traffic
   - Minimum detectable effect (MDE)
   - Statistical significance threshold (typically 95%)

5. **Behavioral Psychology Principle:**
   - Which principle supports this change (anchoring, social proof, loss aversion, cognitive load reduction, Hick's Law, etc.)

**Generate 10 test hypotheses, ranked by ICE score.** Include a mix of quick wins (high ease) and high-impact changes. For each, explain the behavioral science principle at work.

**Output**: Prioritized list ready to load into an A/B testing tool (Optimizely, VWO, Google Optimize).

Optimize landing page copy for maximum conversions.

**Current Landing Page:**
- Product/Service: [NAME]
- Target Audience: [DESCRIPTION]
- Main Goal: [Sign-up/Purchase/Download]

**Current Copy:**
[PASTE YOUR LANDING PAGE COPY]

**Optimize using AIDA framework:**

**Attention** (Headline)
- Clear value proposition
- Addresses main pain point
- Intriguing & benefit-focused

**Interest** (Subheadline)
- Expands on headline
- Creates curiosity
- Establishes relevance

**Desire** (Body)
- Feature -> Benefit transformation
- Social proof (testimonials, stats)
- Risk reversal (guarantees)
- Scarcity/Urgency elements

**Action** (CTA)
- Clear, action-oriented
- Low-friction
- Benefit-focused button text

**Also Provide:**
- A/B test variations
- Mobile optimization tips
- Above-the-fold recommendations
- Trust elements to add
- Objection handling

Analyze & optimize conversion funnel:

**Funnel Stages**:
1. **Awareness**: [TRAFFIC SOURCES]
   - Current: [X visitors/month]
   - Drop-off: [%]
   
2. **Interest**: [LANDING PAGE]
   - Current: [X engaged]
   - Drop-off: [%]
   - Key metric: Time on page, scroll depth
   
3. **Consideration**: [PRODUCT/PRICING PAGE]
   - Current: [X viewers]
   - Drop-off: [%]
   - Key metric: Page views, comparison clicks
   
4. **Intent**: [CART/SIGNUP]
   - Current: [X initiated]
   - Drop-off: [%]
   - Key metric: Form starts
   
5. **Conversion**: [PURCHASE/SIGNUP]
   - Current: [X completed]
   - Conversion rate: [%]

**Analysis Questions**:
- Where is the biggest drop-off?
- What's the average time between stages?
- Which traffic sources convert best?
- What devices/browsers have issues?
- Are there technical errors?

**Optimization Tactics**:

**Awareness**:
- Improve targeting
- A/B test ad copy
- Optimize SEO

**Interest**:
- Strengthen value prop
- Improve page speed
- Add trust signals
- Better CTA placement

**Consideration**:
- Clear pricing
- Add comparison tables
- Show social proof
- Address objections

**Intent**:
- Simplify forms
- Show progress
- Remove distractions
- Add live chat

**Conversion**:
- Multiple payment options
- Guest checkout
- Security badges
- Confirmation clarity

**Metrics to Track**:
- Overall conversion rate
- Stage conversion rates
- Time to convert
- Revenue per visitor
- Cart abandonment rate

**Tools**: Google Analytics, Hotjar, Mixpanel, Amplitude

Create a 7-email drip campaign for [PRODUCT/SERVICE NAME] targeting [TARGET AUDIENCE].

Product Details:
- Value proposition: [YOUR VALUE PROP]
- Key features: [FEATURE 1, FEATURE 2, FEATURE 3]
- Price point: [PRICE]
- Main objections: [OBJECTION 1, OBJECTION 2]

For each email, provide:
1. **Subject Line** (with A/B test variant)
2. **Preview Text** (50-100 characters)
3. **Email Body** (300-400 words)
4. **CTA** (Call-to-action button text)
5. **Send Timing** (days after signup)
6. **Success Metric** (what defines success for this email)

Email Sequence Strategy:
- Email 1: Welcome + Set expectations
- Email 2: Education (problem awareness)
- Email 3: Solution introduction
- Email 4: Social proof + testimonials
- Email 5: Address objections
- Email 6: Urgency + scarcity
- Email 7: Final offer + last chance

Tone: [Professional/Casual/Friendly]
Writing style: [Direct/Story-driven/Data-focused]